INTERVIEW: Bruce Campbell on the enduring legacy of horror classic ‘Evil Dead’
Image courtesy of Tobin Center / Provided by press rep with permission.
Bruce Campbell, the multi-hyphenate actor who has had a tremendous cultural impact in the world of entertainment, has put together a résumé like no other performer. He’s known for playing the iconic character of Ash in the Evil Dead films and its spinoff TV series, Ash vs. The Evil Dead. This horror credibility is by no means exclusive; he has also acted in many other projects, including Burn Notice, Bubba Ho-Tep, Hercules: The Legendary Journeys, Xena: The Warrior Princess and The Adventures of Brisco County, Jr. Add to that a couple bestselling memoirs, and his professional life has been a full one.
Now he’s ready to talk about perhaps the best-known bullet point on that résumé: his starring turn in the original Evil Dead. On Saturday, Jan. 23, Campbell will take part in an interactive virtual watch party while the horror movie plays for an online audience. The Tobin Center for the Performing Arts in San Antonio is one of the national venues hosting the event. Tickets are $25-$50.
Recently Hollywood Soapbox spoke with Campbell about his career, about the horror movie that started it all and his new “retirement.” Here’s what he had to say …
On what fans can expect from the virtual event …
They can expect amazingness at every turn. You know what it is, it’s not your father’s commentary. Your father’s commentary was on the old DVDs, and the movie starts, and the actors sit around and shoot the shit about what they remember. But it’s real time. It’s OK, but you miss a lot of stuff. So in this case I’ve got some kind of device that’s going to allow me to stop, start, maybe even rewind because you can get a lot more detail. My problem with the old commentaries I would do: You tell a story, something, something. You look up, and you go, ‘Oh, I wish I could have told that story, but it’s already gone.’ So this is a chance to expand the experience, get a little more detail, more trivia. I can kind of tease stuff up. I can pause it and go, ‘Oh, oh, oh,’ and let the people know something [is coming], so it’s just a different type of format done in a very safe and responsible fashion in this modern era.”
On his other work during this pandemic …
My agent kind of put this together because I’ve done similar stuff. I have worked with Wizard Entertainment a lot over the years, and I’ve been doing Last Man Standing as a game show host virtually through Wizard Virtual. And we’ve done that a bunch of times, and we’ve done this sort of Hercules type of reunion sort of stuff. So we’ve danced around it, but this is a way to kind of do another version of something where you go, OK, let’s do a little sit down. You know what it is, it’s just a live performance without the theater. I would be doing essentially the same thing in a movie theater, but until those open again, this is a pretty good second opportunity because the cool thing about the broadcast is it’s open to the world.”
On his hopes for the future of this type of virtual programming …
I hope it works because there are a lot of other movies that I’d be happy to sit with and watch.
On whether he knew Evil Dead would be so legendary …
We knew it from day one. [laughs] No, we did not. Honestly, it was a struggle just to finish the movie. We were under-funded. We shot in Tennessee, but we left 12 weeks later. We were supposed to be there for four weeks, so everything fell apart. We put it back together again. It fell apart — raise a little more money, shoot a little more. So most people think it was 1981, when it came out, but you’re close. But it’s really 1979 is when we actually shot the movie, and then it took several other years just to cobble the thing together. So, no, there was no heightened sense of oh my God we’ve got Star Wars on our hands. We felt fortunate that we had just enough money to finish the damn thing.
On whether he was OK with the gore …
Going in, we knew we wanted to have no holds barred. The only scene I objected to as an individual was the vine rape scene, but it wasn’t my character they were doing it to. So my dog wasn’t really in that fight.
On how he approached the role of Ash …
Well, look the first Evil Dead is pretty straight. It’s kind of a melodrama. There’s not a lot of cracking jokes. By the second Evil Dead, he’s sort of like a veteran with a little more sardonic cracks here and there. By the time you get to Army of Darkness, he’s sort of the ugly American. He’s morphed into the full braggadocious guy — I’ve been through stuff; get out of my way. And then by Ash vs. Evil Dead, now he’s on the downslope. The guy is picking up chicks at the Last Call. He’s doing mescaline. It was fun to follow the character as he progresses and digresses.
On whether he wanted more episodes of Ash vs. Evil Dead …
You can never tell a company that’s putting up the money that they need to pay you more and finance more seasons because they have their own agenda, and they gave us three seasons, which is a fair shot. … Hey, they allowed us to do three seasons of basically unrated television, so fans certainly got their mouthful.
On whether he likes changing it up in his career …
I come from Detroit where in manufacturing they would do job rotation, like Fridays you’d work on tires, next week you’d work on fenders. This is in the factory, working in the auto factory, so it would be a way to keep the workers sort of interested. So, yeah, I love bopping in front of the camera, behind. This year I’m going to be a publisher. I’m going to publish a bunch of books later this year. I started a publishing company because there are a lot of projects that’ll never get made into movies, but doggone it, they sure can be made into novels and books and all kinds of fun stuff. … I’ve got 10 prospective books that I’ll sort of squeeze out over the next couple years. I’m just prepping each one, coming up with a cool cover. There’s tons of projects over the years that I developed. You look at it, and you go, well, no one is going to put up $10 million for this movie. But it won’t cost that much to put it out as a book because I think there’s a lot of stories that we thought were cool. I’d hate for them to wind up in a digital graveyard.
On whether he would ever play Ash again …
I’m officially retired, but I’m sure actors have said that before. I feel like I left it all out on the table for the TV show, and then beyond that, there wasn’t much I was either able or interested in lending to it. I’m going to do the voice for the video game. We’re doing an official Evil Dead game.
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On whether he likes to meeting fans at conventions …
I have no problem with it. It’s a fun interaction. You get to see new towns and see what folks are up to. You can do your own market research about what are they into, what are they like, what are they all about, who are they, how old are they, what do they look like, so that’s pretty fun. And staying relevant in front of a crowd is always fun, to torment the kids, so I’ll probably get that done if they’ll let us. I might do a drive-in movie tour later this summer.
On the fans who like the sequels as much as the original Evil Dead …
I just know that it was nice of them to embrace the rest of the movies, for different reasons. There are aficionados who like the straight horror of Evil Dead. There are people who like the wackiness of Evil Dead 2, which is sort of splat-stick. And there are some people who can’t really handle the gore, and they like Army of Darkness. It’s jokes; it’s talking skeletons. I mean a 12-year-old could watch Army of Darkness.
On being remembered for Ash above any other role …
You can’t predict how the viewing public will want to remember you over the years. I’m OK with it because Evil Dead got me into the film business and has given me gainful employment for years. What I found in the past is there’s no point grousing over what you think you are perceived as. Every person perceives an actor differently. If you only watch westerns, you might watch The Adventures of Brisco County, Jr. and love it, but hate Evil Dead. You might love spy shows and watch Burn Notice, but you’re still not going to watch Evil Dead. So I’ve found I’m sort of known by what people watched, and that’s good. I’m OK, as long as they watch.
By John Soltes / Publisher / John@HollywoodSoapbox.com
Evil Dead With Live Commentary From Bruce Campbell will play Saturday, Jan. 23. The Tobin Center for the Performing Arts in San Antonio is one of several national venues hosting the event. Click here for more information and tickets.
